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Leaders Square

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"Good is the enemy of the great" -Jim Collins


The phrase "good is the enemy of the great" emphasizes the idea that settling for what is merely good can hinder the pursuit of greatness. When we become complacent with our current level of achievement, we may resist pushing beyond our comfort zones and fail to reach our full potential. Settling for good can lead to a lack of motivation, stagnation, and missed opportunities for growth and improvement.


Pursuing greatness requires a mindset of continuous learning, self-reflection, and a willingness to challenge the status quo. It involves striving for excellence, embracing innovation, and constantly seeking ways to improve ourselves and our work. By recognizing that good can be a barrier to achieving greatness, we can help ourselves and our organizations cultivate a culture of continuous improvement, always aiming higher and refusing to settle for mediocrity.


Action item: What is one thing that you can start doing today to help you reach your "great"?

Alexandrew Seale

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